Short videos planned from what works.

For founders who already post. We audit your posts and your competitors', find the videos that did three times better than normal and work out why. Then we make yours the same way, from one interview a month or a script you film, and post them to Instagram, TikTok, YouTube Shorts and LinkedIn.

Free. We look at your content before we talk.

  • About 1ยฝ to 2 hours a month. One interview covers all 30 videos, or film from our scripts instead.
  • You don't need to be good on camera. You talk to us the way you'd explain it to a client.
  • A person picks every moment. Nothing goes out until you approve it.

Brands our team has made things for

    ♠ Hook, meat, payoff

    Why some founder videos grow and most don't.

    Two founders can say the same thing and get completely different results. The difference is how the video is built. Here's one of ours, from hook to payoff.

    0:00 0:03 0:21

    Made for Schmidt Consulting Group

    We build all three for you either way. If you film, your script tells you how to open, what to cover and how to end. If you don't, we write interview questions that get strong answers, then pick your best moments, put the hook on screen and cut each one to the pace of a video that already worked.

    ♥ Film it or talk it

    Two ways to make your videos.

    On your first call we ask one question: do you have time to film?

    Yes, I can film

    You film, we do the rest.

    We send you a script and a shooting guide for each video, built from a reference video that did far better than normal: what to say first, what to do on camera, where to stand and how to frame it. You record on your phone. We edit, caption and post.

    No, I don't have time

    We interview you.

    We interview you once a month on a video call. We bring the questions, built from your audit and the bank, and you answer them the way you'd explain it to a client. It runs about 1ยฝ to 2 hours and it's the only filming you do that month.

    You can switch between the two any month.

    ♦ How it works

    How we grow you.

    Find what's working, make your videos the same way, keep you posting, and show you what grew.

    1. 1

      We find what's already growing accounts in your market.

      Your audit looks at your posts and your competitors' and picks out the videos that did far better than normal. Then we work out why.

    2. 2

      We plan every video from what's already working.

      If you film, your script follows a reference video: the first line, what to do on camera and the pace. If we interview you, you can talk freely. We shape the questions around what's working, then use reference videos to guide the edit: the hook on screen, which moment opens the video and how fast it moves. It's still your ideas and your voice.

    3. 3

      We keep you posting.

      Growth comes from showing up every week. Whether you film or we interview you, we post the month's videos on schedule once you approve.

    4. 4

      We show you what grew, every month.

      Each month you get a growth report: views, followers and comments, video by video. We point out your best performers and make more like them. If you want to grow faster, we'll tell you which videos are worth putting ad money behind.

    Book a callFree. We look at your content before we talk.
    ♣ Where it starts

    What the audit finds.

    Every client starts with an audit of their content and their competitors'. It answers three questions.

    1

    What's growing you already?

    2

    What's holding you back?

    3

    What haven't you tried yet?

    ♦ The research

    A bank of what works.

    That time goes into your audit and a bank of reference videos from your field. Each one got at least five times as many views as its creator has followers.

    Every video we make for you is planned from that bank.

    ♠ Every month

    What you get every month.

    Everything below is included.

    • 30 short vertical videos a month, planned from what's working in your market
    • Captions on every video, because most people watch with the sound off
    • The written caption that goes with each post
    • Videos posted to Instagram, TikTok, YouTube Shorts and LinkedIn once you approve
    • Unlimited revisions until you're happy with every video
    • A shared workspace to review and approve everything
    • A monthly growth report, with the videos worth boosting
    • Your full audit at the start, with no setup fee

    Where your videos go

    Instagram, TikTok, YouTube Shorts and LinkedIn. The same videos go to all four, so you show up wherever your buyers scroll.

    • Instagram
    • TikTok
    • YouTube Shorts
    • LinkedIn
    ♦ No setup fee

    Pricing.

    The same service at three lengths. Stay longer and you pay less each month.

    Prices in US dollars, per month.

    Month to month

    $3,500/ month

    No commitment, stop any month
    • Your full audit to start, no setup fee
    • 30 videos a month
    • Scripts and a shooting guide if you film, or a monthly interview if you don't
    • Videos edited, captioned and posted to Instagram, TikTok, YouTube Shorts and LinkedIn once you approve
    • Unlimited revisions
    • A growth report every month
    Book a call

    3 months

    $3,000/ month

    Save $500 a month
    • Everything in month to month
    • A 3-month commitment
    Book a call

    6 months

    $2,500/ month

    Save $1,000 a month
    • Everything in month to month
    • A 6-month commitment, the longest run to find what works and make more of it
    Book a call
    ♣ Is this you?

    Work with us if you're a fit.

    We take on a few clients at a time, so we're picky. Reading this now saves us both a call.

    We're a fit if

    • You run an agency, a consultancy or a fractional practice, and you're the face of it.
    • You already post, but it's patchy and you can't tell what's working.
    • You'll give us one interview a month, or film from our scripts.
    • You're happy to be on camera. You don't need to be good at it.
    • You can put $2,500 a month or more into it.

    We're not a fit if

    • You want faceless videos, AI voiceovers or long YouTube videos.
    • You want a system built and handed over for your team to run.
    • You haven't posted anything yet, so there's nothing for us to audit.
    • You want one-off videos or custom jobs outside the monthly plan.
    • You need a guaranteed number of views.
    ♠ The team

    Who you'll work with.

    Two founders. We learn how you talk, plan every video from your audit and pick every moment ourselves.

    ♥ Before you book

    Questions.

    If yours isn't here, ask us on a call.

    Can you guarantee growth?

    Anyone who guarantees views is guessing. We guarantee the work: 30 videos a month, each one planned from a video that did three times better than normal in your market, posted every week once you approve. Every month you see the numbers video by video, and we make more of whatever's working. On the month-to-month plan, if you don't like what you see, you stop.

    Do I have to be good on camera?

    No. In the interview you're just talking to us. We ask the questions, you answer, and we keep the best parts.

    Do I have to film anything?

    Only if you want to. If you have time, you film from our scripts. If you don't, one monthly interview covers all your videos.

    Why not just hire a video editor?

    An editor cuts what you send them. We decide what to make, help you make it and post it. Every video is planned from your audit, captions and posting are included, and you get a report every month on what's working.

    How long are the videos?

    Mostly 20 to 60 seconds, made for Instagram, TikTok, YouTube Shorts and LinkedIn.

    Do you need access to my accounts?

    Only to post for you once you approve. For the audit we use public posts only, so no analytics access.

    What if I don't like a video?

    We change it until you do. Revisions are unlimited, and nothing goes out until you approve it.

    Can I film some months and do the interview other months?

    Yes. Pick whichever suits you each month.

    What if I already have a podcast or webinars?

    Send them over. We can cut videos from them as well as, or instead of, the interview.

    What happens on the call?

    It's free. We take a quick look at your content before we talk. On the call we hear where you want to go, tell you what we noticed, and show you how we'd work together and what it costs. Your full audit is the first thing you get once we start.

    ♣ Free call

    Book a call.

    A free 30-minute call to see if we're a fit. Pick a time that suits you.

    • We take a quick look at your content before we talk
    • We tell you what we noticed and hear where you want to go
    • You see how we'd work together and what it costs

    Calendar not showing? Book on Calendly.